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Small Town Values Spur Service to Others

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Two Maids & A Mop Baton Rouge Franchise owners, Kelli and Joe Cox, are proud to be products of their environment.  

Both grew up in small towns, Joe in Colquitt, Georgia, Kelli in Zachary, Louisiana, and both with hardworking parents as role models.

“We both grew up working on family farms, so we realized very early on, as kids that nothing would be handed to us in life, except the opportunity to work hard,” said Joe. “Our parents loved us enough to instill that ethic and we are now passing it on to our children. Anything of worth is worth working to get it.”

Joe is an estimator in industrial construction and Kelli is a nurse anesthetist. They are living the American dream, but wanted something more. The opportunity to own a franchise business came to mind. To have someone manage the franchise for them and enjoy the recurring income. They believed this would allow more time for their kids, as well as more volunteer hours for their church and the hospital.

“I really want to be able to give parents with newborns in the Neo-Natal Intensive Care Unit an opportunity to take needed breaks from their emotional vigils with their babies,” Kelli said. “As a nurse, I know time in the NICU can get pretty intense. If I can be there just to either hold or rock those babies for a while, to help those parents, it would be such a blessing to me.”

Kelli and Joe researched several franchise business opportunities, but it was a “Colquitt Connection” that got them started with Two Maids & A Mop.

“Ron Holt, the CEO and founder of Two Maids & A Mop, was a couple of years ahead of me in high school in Colquitt,” remembers Joe. “On Facebook one day, I read an article about Ron that talked about the challenges he faced when he started Two Maids & A Mop and how it had become the most successful franchise residential cleaning company in the country. I got so fired up, I called him that day!”

That first conversation was a game changer for Joe. “I was so impressed with not only Ron’s proven systems and processes to help franchisees grow their business quickly, but also his desire for EVERYONE in the organization to be successful.”

Joe says one way to capitalize on that success is Spring-cleaning season. He says his Two Maids & A Mop team scores big every year.

“This is our Super Bowl! People either want to experience our deep clean for the first time or maybe they might be selling a home and want one of our move-out cleaning jobs,” Joe explains.  “There’s nothing like a fresh, clean, sweet-smelling home at the start of Spring. After customers experience the wow factor of our proven, systematic cleaning processes, a one-time customer becomes a returning client, which is a touchdown for us.”

The Two Maids & A Mop Pay for Performance Plan is another part of what draws customers in. There’s nothing like it in the industry. It’s a proven difference maker when it comes to the competition.

Two Maids & Mop’s Pay For Performance Plan:

  • Customers rate their cleaning on 1 to 10 scale.
  • Rating is applied to pay scale Two Maids & A Mop uses to pay employees.
  • Employees entire paycheck is determined by the customer rating.

“Pay for Performance is a terrific way to incentivize and help our teams bond to do the best possible job on EVERY job,” Joe said. “The clients love it too, because they have more control and input. It’s a win-win!”

Kelli and Joe opened their Baton Rouge franchise two years ago, just in time for the flooding that devastated the area in 2016. Joe calls it a testing time. He says the flood knocked them down, but not out. Today, they have grown the franchise to nine employees, including a manager who oversees the operation. According to Joe, they are in the black and are on track to reach their franchise goals.

But according to Kelli, it’s not all about financial rewards.

“Let’s face it, cleaning houses is not the sexiest business, but we look at it as a way to serve others and truly make a difference. We are giving families something very precious — time. Either time to spend with their kids, time to spend with each other or time to spend traveling or on hobbies. This gives us such a wonderful feeling of fulfillment!”

If you want to get your time back, give your local Two Maids & A Mop a call and schedule your cleaning today!

 

Thank you 919 Marketing for interviewing Joe and Kelli!

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